SuperNature: one-stop organic lifestyle store
It was quite a hot afternoon when I visited SuperNature, a store located at Park House, a condominium in Orchard Boulevard. I had great difficulty locating the place and finally arrived like half an hour later than scheduled perspiring from the heat and as you’ve guessed it, feeling quite flustered. In fact, I almost wanted to give up half way but good thing I didn’t, because my moods were lifted as soon as I saw the many rows of natural and organic skin care products in the 4,500 square feet store. Honestly, I was only expecting a small selection of beauty products in the organic store especially since the website wasn’t that telling and the focus seems to be on food and groceries…so boy was I surprised!
Largest offerings of organic and natural products
But perhaps more surprising to me is that SuperNature is actually owned by Christina Ong’s COMO group – which includes Club 21, COMO Hotels and COMO Shambhala. Apparently, SuperNature began in 1997 as a small organic grocery store in Wheelock Place before moving to Park House in 2001. The store was acquired by Christina Ong in 2007 and is now Singapore’s largest purveyor of organic and natural products offering the widest range of fresh produce, deli items and groceries, as well as baby and children’s, beauty and wellness, household, pet and garden care products. I like the idea of a one-stop holistic superstore but of course my interest was mainly on their beauty and wellness offerings and these products occupy one unit at the 4,500 square feet store.
Extensive range of products under different brands
If my memory serves me well, then I recall looking at about ten rows of products – a mix of skin care, makeup, body care, hair care and personal care items from more commonly seen brands like Burt’s Bees, Nature’s Gate, John Masters Organic, Dr Hauschka, Mukti Botanicals, Suki, Desert Essence, Jason, Weleda, Aubrey Organics, Kiss My Face, Balm Balm, California Baby to lesser known ones like Paul Penders, Antipodes, Balance Me, Purestuf, Duchy Collection, Alba, Bentley Organic, Pushi, Yarok and Louise Galvin just to name some. And we’re not just talking about one or two items of each brand on the shelves. Most, like Burt’s Bees, Nature’s Gate, John Masters Organics, Weleda, Balance Me and Purestuf were fairly extensive. You can view more of the products in the slideshow posted below.
Prices of the products
Besides personal care products and toiletries, you can also find quite a bit of products for babies and some for men as well as health supplements, essential oils and household products. All the brands are either natural or organic and the items are grouped by categories as well as by brands. When I was there, two staff were on duty but they didn’t look like the type to bother their customers unless help is needed so most should find the store a joy to spend some time even just for window shopping. The prices of the products aren’t cheaper than what you’ll find elsewhere though. Some were about the same, but there were a few I spotted that appeared more expensive than my usual local source. But personally, I guess organic fanatics probably won’t mind checking out the place especially since there are so many new brands to discover. I know I can spend one afternoon just going through them all!
Wide offerings of food and groceries
Because SuperNature began as an organic grocer, so it’s no surprise to learn that the bulk of their business comes from their supermarket. Their offerings of natural and organic foods, from vegetables to sustainably farmed meat and poultry are wide compared to any other organic stores you can find locally. On top of that, customers can even shop online to order their farm boxes that include ready pack organic food selection. And if you choose to shop at the store, you can even chill out at a little corner to sample their organic juices. In fact, it crossed my mind while browsing the store that those who are into DIY homemade remedies can source some of the ingredients there too.
Take a walk from Forum
Okay, the location isn’t all centralized within Orchard Road but it’s not that far off. The condominium that SuperNature is located at is quite old looking and sits beside a road junction. You can find their location at the website but it’s a 10 minutes walk coming from Forum The Shopping Mall; not terribly far to walk on a cool or cloudy day. Like I mentioned, the prices of their organic products aren’t the cheapest around but their selection is the largest I’ve come across. So if you’re into organic living and lifestyle, then you might like to check this place out.
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Wow, I would love to drop by when I am in Singapore. Not many organic outlets in KL have such complete range.
wow, they have Desert Essence and Kiss My Face. Some day… When I use finish my current skincare… Gosh, so many things to note down.
looks like a real nice store… just a lil out of the way even if it’s in orchard
Looks like a wonderful place! I would love to visit.
Sounds cool (: Oh, I don’t know if you’ve tried this (Haven’t seen it on your site) and I see that your DIY stuff is mainly acne relievers, but recently I’ve been making Chamomile tinctures and it’s worked WONDERS. When I added green tea in it once, my skin was lighter, brighter, and my acne scars faded a LOT. You may want to look in to it!
Wow Sesame, this place looks fantastic! The rows and rows of products are yummy!! Will definitely pay this store a visit
Yes, do visit it…you’ll love it! I just recovered my pictures and updated with a slideshow showing the galore of products.
Yes…I only saw Kiss My Face lip balm elsewhere but they have deodorants and some others.
Well, not so far off if you know exactly where it’s located.
Yes, it’s a nice place to spend some time…
No never tried this and it sounds interesting. I try DIY stuff with ingredients that are easy to get. I haven’t spend time experimenting with more these days. Will surf for the recipe and see if I can try this one out. Thanks for sharing!
I imagine you’ll like this place cos it has both organic food and beauty products. ?
It sounds amazing! Too bad I just staked down my life savings into True Beauty else I’ll be trying so many products here Heh. Will probably check it out for the supermarket!
I think I will definitely make an effort to go down during the weekends. I don’t really intend to buy anything since I still have products and it would be such a waste if I keep buying more and not use the old ones! However a part of me knows that I probably can’t resist the temptation to grab one or two organic products… ?
Oh you bought True Beauty’s products? Well, those are definitely premium quality.
I know what you mean…go for the body products…likely to use them more.
I definately will drop by the shop. very attractive place. Am looking for organic coffee. Found a new way of detox. Coffee enema#k8SjZc9Dxk#k8SjZc9Dxk Just bought my tools fm newlife.
Oh coffee enema? I did a search and found some info on it. Never knew coffee can be used for detox. But it seems less straightforward than the usual fasting or juicing. I’m keen to detox my liver but I can’t do coffee.
Looks like a nice store, I liked the rabbit, very cute:)
the booklet i read said that the coffee enters the liver via the colon. This causes two effects: the dilation of the bile duct which enables the draining of toxins from the liver, and the increase of the production of Glutathione S. transferase by 600% to 700%. It is an enzyme which helps to remove free radicals and other toxins from the blood. I had friends who are long time user. The coffee is not consumed hence do not go to other area like our skin ( as we are advised to drink 2 cups of water after every cup of coffee)But i’m still a coffee lover!! I think worth a try
Yes, it’s a pretty nice store with lots to check out.
Ah…so you have friends who have tried with success. Very interesting. I would read up more and see if I’m up to doing this. I hope this method wouldn’t make one lose too much weight as I’m sick of being told that.
i dropped by the shop last week, and while it does stock a greater variety of products i thought they were overpriced for the same products you can find in other organic shops. kudos on the greater variety but i still stick to online shopping to get what i want
Well Supernature like any other supermarket breaks even by these price differentials … I try to buy those that are similarly or reasonably priced organic products I want from them because it’s good to go local — not just because of transport miles but also it’s good to support a Singaporean business that’s trying to bring organic goods to us.
i agree that its good to support local business, just that i felt they were overpriced for the items i was looking at, which are commonly found in other organic grocers, and located at more convenient locations. like yogi teas, duchy cookies etc.
It’s true. I told them that the prices of some of the items look higher than what I’m familiar with. But they do have some exclusive brands like Balance Me and Purestuf not found elsewhere. Not sure if it’s a lot of difference with what’s sold online.
I guess it depends on the individual’s threshold. Plus there’s always the temptation to make you buy and not compare sometimes since there is such a wide selection.
I visited their store today and here is my review.
Prices definitely more expensive. Essential oils are very very expensive in my view.
http://boilingwok.wordpress.com/2012/02/19/you-are-dark-so-we-dont-greet-you/
Yeah, their prices are higher but they also have quite a range. Haven’t been to the store since though…wonder if they have anything new.
Hey just found your website when searching for organic shopping places around SG and its really helpful, plus has a great clean and chic theme to it! The post is also helpful and I’m on my way to Super Nature in a bit!
I’m also compiling a list of organic/vegan places to shop and eat on my website so take a look and tell me if its helpful!
Hope you found SN interesting.
Organic foods and skin care products are what we need to maintain healthy body.